The Client
BASE Skin Clinic
Base Skin Clinic is the Perth skin clinic that serious skin people find eventually. Boutique, clinical and completely obsessed with getting results the right way, every client walks in and gets a treatment plan built entirely around their skin, not a menu ticked off in a hurry.
We work with Base Skin to make sure their Instagram reflects exactly that. Real skin, real journeys, real results, content that educates as much as it inspires and turns followers into the kind of clients who don't go anywhere else.
Base Skin came to us knowing their work spoke for itself, they just needed content that could do the same. We took over end to end, strategy, content creation, copywriting and community management, with one clear direction. Position Base Skin as the clinic that educates first and sells second. Because in an industry full of before and afters and promotional noise, the brands that win are the ones that actually teach you something. That's the Base Skin approach. And that's what we built their entire social presence around.
The Brief
Instagram · Content Creation · Social Media Management.
Rather than leading with promotions, we built Base Skin's Instagram around something more powerful, education, trust and real skin. Every piece of content is designed to show the audience exactly who Base Skin are and what they're capable of, long before anyone is asked to book.
The centrepiece of the strategy is the Real Skin Series. A real client. A real skin journey. Filmed from the very first consultation through to treatment and results, in real time, with nothing glossed over. It's the kind of content that stops people mid-scroll because it feels like nothing else in their feed.
Around that, we layer treatment education, clinical explainers and results-driven content, all created with the same considered, boutique energy that defines everything Base Skin does.
The Plan
Consistent, intentional content does exactly what it's supposed to. Base Skin's Instagram is now reaching over 20,000 accounts every month, and 43% of them had never heard of the clinic before. New eyes, new trust, new clients. Every single week.