The Client
THE WHITE ROOM CLINIC
The White Room Clinic isn't your average cosmetic clinic. Based in West Leederville, Perth, they specialise in advanced cosmetic, skin and body treatments, with a philosophy built around natural results, expert care and treatment plans that are actually tailored to you.
The kind of clinic where you leave looking like yourself, just better.
The White Room Clinic already had the aesthetic. What they needed was a presence that actually worked as hard as their team does. We came in with one focus: to turn their Instagram into a tool that not only looked the part but actively brought new clients through the door. More engagement, more trust, more of the right people stopping mid scroll and thinking this is my clinic.
The Brief
Instagram · Content Creation · Social Media Management.
For The White Room Clinic, we manage Instagram exclusively, and the strategy came down to one thing, getting the team on camera. Faces build trust faster than any treatment description ever could, and in an industry where clients are choosing who they let near their face, that trust is everything.
Working within TGA and AHPRA advertising guidelines meant every piece of content had to be both compelling and compliant, a balance we've made our standard. We replaced what was previously an unplanned, reactive approach with a structured monthly content system, built around series-based content that gives their audience something to come back for every single week.
The Plan
Since taking over The White Room Clinic's Instagram, the numbers have moved in every direction that matters. Views have doubled. Engagement has jumped significantly.
But what we're most proud of is that the clinic now has a presence that feels as considered and elevated as the experience inside the clinic itself, consistent, trustworthy and impossible to scroll past.